SEO & Local Marketing

How Local SEO Works and Why It's So Important

Local search engine optimization has become so important for many reasons. First of all, local searches now make up for 46 percent of all Google searches. You cannot ignore local marketing for this very reason. Consumers that conduct local searches are also motivated to buy. Google states that of the people that made a local search on their smartphone, 76 percent ended up visiting the physical location of a business.

There are many other reasonswhy search is important for local businesses. But it's also important to understand how it works as well. Google will rank local businesses based on many factors like mobile site friendliness, quality of content, citations (references made to your business name, phone number, and address), links pointing to your site, and business review ratings.

Google Offers Local Business Owners Many Tools

Google has been very proactive about their desire to help local businesses. By creating a Google My Business (GMB) account, business owners are given many tools to help them generate leads, phone calls, and customers to their businesses. The tools allow business owners to add videos, answer Q&As, set up promotional offers, let customers book appointments, enable contact via SMS, and more.

At EYL Marketing Solution, we help our clients rank for their keywords in the top search results. We use white hat strategies that Google likes, and focus on long term strategies that will continue to bring in results. We also help our clients take advantage of all the features that are available in GMB so that they can generate and convert more customers.

The Importance of Local Marketing in Directories

It's not just about getting top rankings in the search engines. Consumers also use local directories to find businesses near their location. Websites like Yelp, Angie's List,Google Places, Foursquare, and others provide helpful listings for consumers. These listings often include things like reviews, rating scores, directions, hours, and more.

EYL Marketing Solution can help you get listed on these important websites and also get ranked in the top results for these directories. Another thing we understand is that there are many local directories that are specific to various industries such as doctors, attorneys, contractors, and more. We'll help you find these directories to help give your business more exposure.

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